New Products Revealed at SEMA Show '25
SEMA Show
– Las Vegas, NV
The 2025 SEMA Show once again took over the Las Vegas Convention Center, bringing together more than 160,000 industry professionals from across the globe. As the premier destination for automotive innovation, SEMA showcased the latest in performance technology, fabrication, and motorsport development — and this year, ECUMaster and Wholesale Horsepower announced some of the most talked-about new products on the floor.
Coming soon in Q1 2026ECUMaster – Expanding the EMU PRO Ecosystem
Diesel Driver for EMU PRO
Developed to bring full standalone control to modern common-rail diesel engines, the new ECUMaster Diesel Driver expands the capabilities of EMU PRO to include high-pressure diesel injection. This advanced module supports peak current control and precision timing required for diesel solenoid injectors, enabling professional-level tuning for motorsport and engine conversion projects.
Availability: Early access for technical partners in Q1 2026; retail release expected Q3 2026.
Gateway Lite
A cost-effective CAN gateway designed for simple network translation and data management. Gateway Lite allows users to bridge multiple CAN networks, convert message formats, and manage data flow between devices such as dashboards, ECUs, and loggers. Compact, reliable, and easy to configure, it provides professional functionality in a smaller, more affordable package.
CAN I/O Module
This modular expansion device adds configurable analog and digital inputs and outputs over CAN, offering flexible system scaling without complex rewiring. Ideal for advanced data acquisition, sensor integration, or system control expansion when paired with EMU PRO, PMU, or ADU systems.
Wholesale Horsepower – Purpose-Built Harness Solutions
Wholesale Horsepower revealed new terminated harnesses and plug-and-play adapters engineered to simplify ECU installation across popular platforms.
GM LS Gen 3/4 Terminated Harness for EMU PRO
Built for Gen III and Gen IV LS engines, this harness is terminated for direct connection to ECUMaster EMU PRO, featuring genuine OE connectors and durable TXL wire. Designed to minimize installation time and increase reliability while maintaining serviceability in high-performance applications.
Toyota 2JZ Terminated Harness for EMU Black
A complete plug-in solution for all Toyota JZ family engines including 1JZ/2JZ as well as VVTi and Non-VVTi models. Features genuine OE connectors, durable sheathing, and provisions for drive-by-wire conversions as well as multiple injection and ignition component options.
ADU Terminated Harnesses
Two new harnesses—Universal and OBD-II—simplify installation of ECUMaster ADU7 and ADU5 digital displays.
- Universal Harness: Designed for custom wiring applications or vehicles with existing standalone systems.
- OBD-II Harness: Ideal for vehicles retaining factory ECUs, providing quick plug-in connectivity for live data and customizable display layouts.
Plug-and-Play Adapters for EMU PRO and EMU Black
- Lexus IS300/GS300 (2JZ VVTi) for EMU PRO
- Mazda RX-7 FD (S7/S8) for EMU PRO
- Toyota Supra JZA80 (2JZ Non-VVTi) for EMU Black
Each adapter is designed for straightforward integration with minimal wiring tools or experience. They enable direct connection between the vehicle’s OEM harness and ECUMaster ECU, providing fast, reliable installation with full support for key factory functions. Lexus IS300/GS300 application no longer requires a factory ECU parallel installation and supports full control of the factory A340 automatic transmission.
Availability
All newly announced ECUMaster and Wholesale Horsepower products are expected to be available with final pricing in Q1 2026, with the Diesel Driver reserved for technical partners in Q1 and full retail release planned for Q3 2026.
ECUMaster and Wholesale Horsepower continue to advance motorsport technology — delivering professional-grade control, data, and connectivity solutions built for performance, reliability, and results.
Gallery:
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |











